Fear Ads - Why so scared?

It goes without a doubt that political advertisements which try to induce fear about its particular target is used in campaigns and will continue to be used. Fear advertisements are a immense way creating doubt for a candidate in undecided voters and sometimes in dedicated voters. Personally I think that fear ads are just entertaining and fun to watch but to others they can be very provocative. The purpose of using such political mechanisms as fear ads is to invoke an emotional response by those viewing it. It really does not matter whether the emotion is fear, for what they have just seen maybe true, or anger because they feel that what they have just seen was blown out of context. The emotion depends on who watches the ad, which candidate they support, if any, and if they believe the statements made. Using fear is a strategy of attack against the opponent that tries to exemplify their weakness whilst attempting to conceal your own.