Summary of "Good dog, Bad dog"

The advertisement is an example of how the beer, Bud Light, uses humor to sell its product. The commercial takes place, in what seems to be the wilderness, in a campground of some sort. The commercial begins off with one man complimenting another man on his dog. The first man appears to be the rough outdoorsman type, an average person, and the other man is the sophisticated blowhard. The sophisticated man says his dog is a pure breed border collie, in a very snobbish tone, and then tells his dog, whose name is Piper, plainly “fetch”. Piper then runs over to a cooler, opens the lid, fetches a Bud Light in its mouth, and brings it over to its owner who throughout the while laughs cockily.
The sophisticated man says to his canine companion “good dog” and asks the outdoorsman type man, “so what can your dog do?” The dog of the outdoorsman type man seems to be the scrappy little runt. However, when his owner says “Fergus, Bud Light” the dog jumps up and bites the sophisticated man who yelps like a little girl and in the process throws the beer up in the air, which is caught, by the other man. The average looking man then says to his dog in a content tone “bad dog”, because his dog just got him a beer while putting the snobby man in his place. The moral of the commercial is do not judge a book by its cover or in this case a dog because you may just lose you Bud Light.