Sunday, November 9, 2008

Devotion to Pepsi

The commercial begins with a soccer team comprising of professional players practicing in Japan. Several sumo wrestlers enter the field and approach the soccer stars, and while they approach, one of the professional soccer player has a cocky smirk on his face. The sumo wrestlers challenge them to a soccer match in which the successful team wins a cooler full of ice cold Pepsi. The audience watching the commercial assumes that the victors will be the team that is comprised of the professionals, but the jokes on them. The professionals try their skillful and fancy footwork and attempt to make a goal. However, when their player kicks the ball, it hits the sumo goalie, who takes up three quarter of the goal zone. Inspirational music begins to play as the sumo team begins to outplay the professionals.

One of the sumo wrestlers kicks the ball, and in doing so falls to the ground. His massive size and weight causes the ground to shake, the professional team’s goalie loses balance, and the ball scores a goal for the sumo team. The sumo team begins to celebrate, and the viewer of the commercial begins to laugh because they thought the professional team would win, but never judge a book by it cover. It is funny how the sumo team reacts, and even more funny that the professionals lost. The commercial is saying that when Pepsi is on the line anything is possible, and that Pepsi is so good that it is the ultimate trophy. The sumo team won because of their love for Pepsi and the commercial uses humor to sell the thought that only Pepsi can create such an outcome.

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