The commercial begins with a young woman who has really dull and damaged hair. The color scheme of the commercial is dull and gray, and this is to help illustrate the mood of have such bad hair. However, when the woman uses the shampoo the mood changes from boring and gray to bright and fun. In addition, the commercial shows that shampoo transforms her horrible hair to amazing and beautiful hair. The commercials focus is to advertise to women who want beautiful hair. The Garnier Fructis advertisement uses under toned messages and illusions to help sell its product. The commercial is saying this particular shampoo will help turn hair from bland to bam.
The commercial is promising a regenerating shampoo that will work wonders. However, the commercial has a deeper message that the shampoo will do for anyone what it has done for this young woman. It turned her from boring, sad about her hair and somewhat unattractive to energetic, happy and very beautiful. This is what it is trying to sell and what it is trying to tell women who look at this commercial. It is selling the illusion that the shampoo will create beautiful hair and will thus make you beautiful. The woman in the commercial is shown with a guy and this creates the illusion that the shampoo will make the guys notice you. The commercial is very deceptive because using a shampoo on your hair will not make you into a model.
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