"Got Milk?" Ad & Summary

Even though it good for you not every person likes to drink milk. Kids especially have an aversion towards milk. However milk is beneficial in that it promotes growth and strengthening of bones. The commercial begins with a mother and her kids in their kitchen. The children are presumably eating lunch and the mother tells her kids to drink their milk. The young boy replies “I don’t want milk, milk is for babies” in which the young girl follows “yeah babies”. The mother’s rebuttal is that she happens to know that milk helps build strong bones and tells then to “drink up”. To refute his mother’s statement the young boy says “Mr. Miller said he never drinks milk, look at him”, and the humor of the commercial is introduced but not yet exemplified.

The scene shifts to an old man, Mr. Miller, who is doing some yard work. He waves to the kids and then proceeds to lift up a wheelbarrow filled with dirt and rocks. However, when Mr. Miller lifts up the wheelbarrow, he is unsuccessful as both his arms detach from his shoulders. When his arms detach it is visible that dust exerts itself from his sockets as a symbol that not drinking milk has turned his bones into dust. This is a message within the humor. It is very funny when his arms detach and a person cannot help but laugh. However, more humor is added when the kids begin to scream out of horror and as the mother, the young boy and the young girl all simultaneously guzzle their milk. After that, up appears a black screen with white text that says “Got Milk?” and is read by a male narrative voice.

The commercial is saying that milk is healthy and good for you, so you must drink milk. Mr. Miller did not drink milk and look what happened to him. His arms separated from his shoulder and unless you want to end up like him you should drink milk. The commercial is very entertaining and very memorable, but also gets its message to drink milk in a hilarious way.